FULL

AN INTERPRETATION OF THE WORD “FULL” BY FIVE DIFFERENT CHAPTERS OF STRIKE

Tallahassee

When thinking of the word “full,” my mind immediately goes to a packed room or a crowded concert and the uneasy, claustrophobic feelings that accompanying those spaces. Wanting to do something more light, we decided to hold our photo shoot outside in a garden and our prop, the sheet, symbolizing confinement. Yet, in a windy park, how restraining is an airy sheet? Full takes on new meaning, full of life, full of heart, full of confidence.

To view our behind the scenes video, click here.

Gainesville

A failed attempt to buy fullness. At home, our model is clearly lacking wealth, motivation, connection, and joy. But at work, she surrounds herself with luxury in an attempt to appear fulfilled to others. Deep down, she might even be trying to convince herself that material wealth will satisfy her. Ultimately, it leaves her hungry for more.

To view our behind the scenes video, click here.

Boca Raton

Inspired by Hozier’s lyrics in Work Song, “I’m so full of love, I can hardly eat”, we interpreted this quote quite literally. When first listening to these lyrics, our minds instantly went to the dark interpretation of what is being said. Being “so in love, you can hardly eat”. It’s about being so desperately eager for celebration, love, and acceptance to the extent that you will cross to great lengths for just a taste of “fullness.” It’s about portraying the ugly and the vulnerable that we don’t necessarily see at first glance at the dinner table. It’s the pretty girl you were jealous of in high school telling you her darkest secrets with not her words, but the look in her eyes. It’s about the signs that we wish we saw but never did. The red flags that we mistook for party balloons.

To view our behind the scenes video, click here.

Nashville

Our interpretation of full relates to the consumerist attitudes and overall disregard for the environment that riddle modern life and the fast-fashion industry. The shoot includes various elements to introduce the theme of the detrimental impacts of the fashion industry on the environment; including, the presence of fast-fashion brands, the use of leather in styling, and the plastic bags that are strewed throughout the images. The shoot reflects the ongoing thirst of consumers for more items in their closet but also highlights the overproduction of clothing and materials that is a result of modern consumerist behaviors. The goal of this shoot is to urge consumers to reconsider buying items in mass and take into account the impact their purchases have on the environment prior to shopping.

Orlando

When thinking of a concept for "Full," we ended up being inspired by the phrase "Glass Half Full." We tried to visually represent having a positive mindset by using bright colors, a simple setting, and a dreamy editing style for our shoot at the park. At the beach location, we showed a toned-down version of positivity and focused on the feeling of freedom a positive perspective can bring. You're free from worries, free from doubt, and free to enjoy your life the way you want to—whether that means standing in the waves, spilling filled glasses, or admiring yourself in the mirror.