The Rise of the "Clean Girl Aesthetic"
Image Courtesy: Strike Magazine Tallahassee
With fashion trends changing at the speed of lightning, it can be difficult to predict what will remain in style or simply be a trend. With the rising influence of Instagram and TikTok on fashion trends, the so-called “clean girl aesthetic” has taken over as a hot new style.
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What is the clean girl aesthetic when you really think about it? Although there seems to be an entire aura behind this trend involving fashion, lifestyle, and presence, when talking about fashion specifically, this appears to be a very neutral based look that can be built upon through jewelry and other accessories
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To achieve this “clean” look, people often gravitate towards simplistic and classy neutral-toned clothing paired with chunky gold jewelry, a simple purse, and sneakers. Hailey Bieber is the epitome of the clean girl aesthetic, where she is often spotted in a matching set or a baby tee and a pair of denim jeans. To put it in simple terms, less is more, meaning your closet may already be equipped with the clean girl wardrobe because it doesn’t require bold colors or unique statement pieces.
This recent trend embodies minimalism in its effortless and presentable looks. Inspiration is derived from not only celebrities, but social media platforms such as TikTok, where influencers assemble outfits that represent this aesthetic and even go as far as linking each item in their Amazon storefronts. These influencers have a considerable role in the rapid spread of this style since they make the clothing extremely easy to access and purchase at the tip of your fingers. Since this minimalistic vibe also encompasses everyday attire, it is practical for people to purchase their staple pieces and gold jewelry from a “clean girl” inspired storefront.
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People often associate this style with an idealized lifestyle of simplicity- one that consists of journaling, healthy eating, working out, and just generally having your life together. When you see someone walking down the street with this style, you think: “She definitely got up at 5 A.M., journaled, went to Pilates, made an acai bowl for breakfast, and is now on her way to an exquisite lunch with friends.” The style gives off maturity and girl-boss vibes that many women want to achieve. It’s ironic because it seems to be more than just a fashion sense. It’s a way of life. People are trying to achieve more than just the clean look externally, they also seek an internal feeling of productivity and peace.
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If you are looking to achieve this girl-boss look, all you need are a few simple pieces and some hair gel. Although influencers change their style constantly, this idea of an overall clean lifestyle has influenced many others to follow in the same footsteps. With storefront, inspirational videos, and some creativity, you too can achieve this look. Social media is just a presence, and this aesthetic may not be as luxurious and simple as it seems, but if you want to look the part, you easily can.
Strike Out,
Writer: Bella Ferretti
Editor: Noelle Knowlton
Graphic Designer: Alli Pryor
Tallahassee