How Tinx has Transformed the Influencer Market for the Better
Image Courtesy: New Beauty
If you don’t know who Tinx is, you have either been living under a rock for the past two years, or you are over the age of 60. Yes, I’m saying over the age of 60 because my lovely father is 59 and he knows who Tinx is. Christina Najjar, better known under the funky pseudonym ‘Tinx,’ is a 31-year-old influencer (or ‘content creator’ if you prefer that term) whose popularity has skyrocketed since she started making TikTok videos at the beginning of the pandemic.
Najjar grew up in London with American parents and attended Stanford University. Post grad she lived in San Francisco and New York before settling in Los Angeles where she is based now. She’s had many different jobs since graduating college, including working in retail and as a freelance journalist. In 2020, she began making TikToks, most notably her humorous, spot-on “Rich Mom Starter Packs.” Since then, she has garnered a tremendous loyal fanbase and created a new brand of influencer.
Image Courtesy: Grazia Daily
Following Tinx is basically like having an all-knowing guru, big sister type-figure with great taste at your disposal. Like many other influencers; recommendations, advice, pop culture hot takes, and funny stories are some of the things that Tinx does best. But in a market that is as oversaturated as the influencer market, Tinx is, for lack of a better term, like a breath of fresh air. She cuts out the BS, she’s real. She aims to be more inspirational than aspirational, and that makes all the difference.
One of the best things about Tinx’s platform is that she shares her genuine life experiences. She frequently assures her followers that it’s perfectly okay to not have the perfect job or perfect relationship in your twenties. One of her favorite quotes is “comparison is the thief of joy,” and she encourages people not to confine themselves to a timeline. She didn’t find her calling until the age of 29, and she’s still waiting for “the one” to come along at the age of 31.
Tinx’s life isn’t perfect, and she doesn’t want you to think it is. She details both her good and bad days on social media, destroying the typical facade that everyone’s life is perfect on Instagram. Unlike many other influencers, when she speaks on a topic, she doesn’t attempt to glamourize it, instead she gives her followers the real, and sometimes ugly side of common problems like anxiety, body image issues, and more. She acknowledges the privilege she’s had throughout her life, and she’s realistic with her advice, making sure her suggestions are ones that almost anyone can apply to their life, even if it is completely different from hers.
Image Courtesy: PR Newswire
Through her fanbase she’s coined many phrases that feel almost like inside jokes to those who follow her. AMA (ask me anything), RWM (rich mom walk), ESWB (emotional support water bottle), Box Theory, Mr. Anxiety, Sparking Joy, and the list goes on. I even have friends who say that they have made friends in their college classes after sparking a conversation with another girl who follows Tinx.
If Tinx wrote a book full of advice I would adhere to it as if it were a religious text, or like, the almanac or something. That is how much I trust Tinx to help me navigate the tumultuous time that will be my early 20’s post-grad years. That is a big thing for Tinx’s followers. They trust her. I can’t wait to see what she does next.
Strike Out,
Writer: Eloise McNair
Editor: Jordan Ross
Athens