Emma Chamberlain Goes From YouTuber To Rockstar GF
Image Courtesy: Pinterest
The YouTuber and podcast host to business owner pipeline has become extremely common in the digital creative field over the last few years. I’m not complaining; no one come for me! I’m just stating a well-known fact. Ask anyone. If you were to list all the YouTubers that slowly transitioned into the podcast space and also have some sort of business, there would be far too many to count on two hands. But it’s all about adapting while also expanding your audience. Businesses are ever-growing and have the potential to expand alongside your audience as time passes.
Emma Chamberlain knows this all too well. Chamberlain is currently racking up a billion-plus views, hosting a flourishing podcast amongst her (mostly) Gen Z audience called “Anything Goes,” and her bonafide coffee company, Chamberlain Coffee, has been nonstop growing since its launch in 2019. It’s safe to say she’s exploring a wide range of possibilities for herself at the spry age of twenty. Oh, let’s not forget the subtle flex of regularly partnering with brands like Louis Vuitton and Pacsun on influencer collaboration, sponsored content, and marketing campaigns. Look at her go; they grow up so fast.
Image Courtesy: Harper’s Bazaar
Over the last few years, especially since she’s gained a larger following, brands have obviously caught on to Emma's impact on her audience. She could thrift the most questionable skirt and decide to post it on Instagram because she genuinely loves it, and it will nonetheless become a trend. Not to mention she’s one of Pinterest’s biggest “It Girls.” Almost every outfit Emma has ever posted on social media is on Pinterest. Everyone is trying to replicate her looks; she’s effortlessly chic in an “I don’t care what I look like, but I did thrift this entire outfit” sort of way.
Fashion aside, Emma has recently decided to step back from posting regularly to Youtube, which is how she initially began her digital career. The twenty-year-old creator uploaded a podcast episode titled “the truth about youtube,” where she discusses in-depth (for almost an hour) where her head is at regarding the video platform she’s utilized over the past six years. “The pressure to be a weekly YouTuber, 365 days a year, is unrealistic, yet it’s the standard,” Chamberlain said in the podcast episode, “It is the standard that YouTubers hold themselves to but yet it is an impossible thing to keep up mentally.” I mean, she couldn’t be more right. She has to think about content all day, all the time, while also being in the public eye. It must be a lot to handle. Girl deserves a break, and it’s nice to see creators not go into full burnout mode.
Props to Miss Emma, though; creating content for Youtube, having a weekly podcast, and being an active part of Chamberlain Coffee is no joke. In the meantime, if you have not listened to “Anything Goes,” I strongly recommend it. Emma is wise and very strongly opinionated, which I absolutely am here for. She speaks on friendships, relationships, favorite products, and growing up. It’s a great time.
I remember finding Emma’s Youtube channel back in early 2018 and thinking, “she’s herself.” It didn’t take much for her to get hundreds and thousands of views in the span of a few weeks. Fast forward a few years, and now it doesn’t take much for her to get millions of views in a few days. Emma has always been authentically herself, which is why people gravitate towards her. Whether she uploads a dollar store haul or a day in the life, it’s genuine. That’s it! There’s not much more to it, and that’s why her content works.
Strike Out,
Maria Paula Gonzales
Boca Raton
Maria Paula Gonzales is a Content Writer for Strike Magazine Boca Raton. When she’s not writing her way through life, she enjoys thrifting, looking for concerts to attend, and spending as much time in nature as possible. You can reach her at mariapaulag97@gmail.com
