YouCam Makeup X Strike. The Genius App That Changed My Beauty Game for Good
I’ve been obsessed with makeup ever since I could remember. Throughout middle school, I would spend my weekends watching “how-to” tutorials and practically buying out Sephora. I thought my infatuation would dwindle once I got to college, but coincidentally, my love for makeup only got stronger.
This summer I got to experience beauty in a whole new light when I scored an internship in New York City with a company that has been transforming the industry for nearly 4 years. My love for beauty has been completely renewed after discovering YouCam Makeup, and yours is about to be too.
For starters, YouCam Makeup, is the world's most downloaded beauty app with over 650 million downloads around the globe. And in case that’s not impressive enough for you, then maybe the fact that they were named “Best Beauty App” at the CEW Beauty Insider Awards this past May, will help it all sink in. Since launching in 2014, YouCam has partnered with over 150 major beauty brands including all your favorites like Bobbi Brown, Too Faced, Estee Lauder, as well as a lineup of celebrities, makeup artists, influencers, and production studios bringing top beauty products and complete makeup looks to life for you to experience with a tap of your smart phone. I was able to witness some of these partnerships first hand and it’s safe to say, YouCam is completely changing the way brands and makeup-lovers alike experience, shop for, and discover beauty.
YouCam uses a combination of advanced augmented reality (AR), artificial intelligence (AI), and machine learning technologies to allow users to virtually try on makeup looks and products using their smart device. Talk about convenience, YouCam’s true-to-life virtual try-ons allow users to discover, try on, share, and shop beauty products, all from one app.
The “Back-To-School: Sorority Series” was the fall beauty campaign I spearheaded with the YouCam team this summer . Together I worked with my makeup loving besties to create a collection of makeup looks inspired by back to school events that take place on campus here at Florida State University. The collection included four looks, Date Party, First Impressions, Formal Flare, and (a personal favorite) Game Day, that were coded into the YouCam Makeup app for users to experience through real time virtual try on. I am proud to say that today, all of you can experience the Back to School collection for yourself with a tap of your smart phone (you can download the free app here). It’s a “pinch me” moment seeing this idea come to life.
It was truly the best summer of my life tapping into my love for beauty, gaining real-life experience, and bringing my creative visions to life right before my eyes. I had the time of my life and I owe it all to YouCam. I encourage everyone to chase after your passions and follow what you love. After all, they say if you love what you do, you’ll never work a day in your life, and I concur.
Strike Out,
Writer: Rebecca Weissmark
Editor: Hali Azpeitia
Tallahassee