Maverixx

Image Courtesy: Maverixx

I sat down with the two creative minds of Maverixx, William “Maverick” Stanley and who I am told to refer to as “Scooch.” We sat on some old, used sunken couch set as artwork plastered the walls above. Before we got into the details of Maverixx’s art, ideas, and meaning, Stanley flustered with an iPad to film the right camera angels for brand content. While I waited I couldn't help but notice the one in particular canvas that marks the brand in broken fragments of colors outlined in a feminine silhouette. 

As far as my interpretation goes the art from Maverixx: It merges something old and something new. “Blind Faith” the brand’s signature piece works with colors and a profile. Although most undeniably, her blindfolded eyes assuming a strength in the broken bits of what came to its blind mind, subjectively speaking.

As the iPad camera situated and we found our angels, the whole vibe of the set up fell from the feeling of position to a natural flow. I was humbled, at most, to feel a sense of familiarity in knowing that this brand isn't one that is trying to become another washed-up name that takes on the identity of those who hop on the popularity bandwagon.

I think about skate brands like "Supreme" and “Thrasher” and how it's street and skate community created a culture so far beyond its own reach. It’s like seeing "Supreme" logos on headbands in clubs and “Thrasher” t-shirts on people who have never even picked up a copy of the magazine. When something is popular it inherently spreads and takes on meaning far from it’s original established culture.

Which makes me grateful to get a sense of what Stanley and Scooch are creating through Maverixx in the earliest stages. The rough stages of creating art are inevitable, in writing, in painting, in business. I believe somewhere along those lines form follows function: Where the basis of experience and meaning cultivates itself on and expands from.

The most real version of Maverixx that you’re ever going to get is in its first design created by Stanley. Which is the first art print of the blindfolded woman.

Image Courtesy: Maverixx

For the two Co-Creative Directors, It's about cultivating, experiencing, and establishing a work that is raw. This is how my planned 20-minute "interview" turned into an hour-long "creative minds” sesh about the process of gaining enough confidence to express that meaning, totally void of any backlash.

Which leads me to say it was easy to tell that the investment is full-heartedly there between the two in terms of long-term investment.

Because Maverixx is still really new. The brand has been around for a little over a month but yet the two are so focused and set on their purpose. From their early influences growing up, location and expansion serve as a driving force behind the creative basis of the for-now Tallahassee emblem. The possibilities are limitless in terms of location and expansion with their kind of grit and investment.

Stanley, the Creative Director of “Blind Faith” answered the questions on taking an idea from his physical hand to canvas rather than through  Cloud applications like Photoshop and Adobe software.

Stanley furthered in creative conversation as he expressed the influence of the feminine roles in his life. From his mother and sisters, their influence inspired his words "If God was a woman the world would be a much better place."

Agreed. Well… Sort of.

Because although culture’s values change to reflect the times in fashion as in art, the culture of Maverixx’s inherent expression of values and beliefs lie in the strength of women but is acted out by the strength of two men. A perfect example of how a belief in strength and inspiration can be a two-way street.

Although most of all Maverixx aims to create a culture. Stanley says, "A culture doesn't include everyone." Rightfully so that "The world doesn't need another t-shirt." I can see the undeniable strength as an emerging artist. The ability to at first gain enough confidence in the rough stages to put yourself out there against the critics is enough to stop many from even trying. Whether it is in text or on the prints of t-shirts, if you can create something lasting it embodies the spirit in which others are able to cultivate their own belief in.

Most importantly, what’s going on behind the walls of that Tallahassee house (a.k.a Maverixx headquarters) is art grinding up from the bottom. It’s that nitty-gritty formation of a culture in which will make you believe you don't need another t-shirt, but that you want to be included in an idea which is distinctly and recognizably the “Blind Faith” of Maverixx.

Check out their website here!

Strike Out,

Writer: Jen Hopkins

Editor: Hali Azpeitia

Tallahassee