Clothing That Last Until The ‘Days End’
Introducing Kasin Pucci, a 21-year-old South Florida creative. Pucci's journey into the world of fashion is a testament to his passion for self-expression and his pursuit of a life rich in creativity and success. After a brief stint in college, Pucci abandoned the conventional path and brought his artistic vision to life. What sets his brand, Days End Clothing, apart from the rest is his commitment to sustainability. In a world overrun by fast fashion, Pucci's approach stands out. As a fusion of eco-consciousness and wearable artistry, he's not just making clothes. He's crafting one-of-a-kind pieces that tell a story. Welcome to the world of Kasin Pucci and Days End.
EF: Hi! Tell me a little bit about yourself.
KP: My name's Kasin Pucci, I’m a 21-year-old from South Florida. I graduated from Park Vista High School and briefly attended college before dropping out and pursuing a career early on. I’ve always been driven by expressing my creativity, success, and pursuing a life I won’t regret living. I’m all about the artistic and creative side of life and appreciating the world around us.
EF: How did you come up with the idea for your brand?
KP: The idea of having a clothing brand stems back to late 2017. That's when I first created the name “Days End.” The brand didn’t really “begin” for me until early 2022, when I created my first handmade garment. After I realized that creating clothes was a passion of mine, that’s when I dedicated everything I had to make this dream a reality. Since then, it’s been nonstop designing and creating.
Images Courtesy: daysend.co via Instgram
EF: How do you source all of your fabrics?
KP: Initially, I would just go around town to all the various thrift stores, searching for good-quality fabrics and materials. At the time, I had little to no money to spare, so the thrift store was like a gold mine to me. I could find almost brand new blank clothes and materials that were given away and turn them into upscale streetwear. Since then, I've been sourcing more new fabric and materials from wholesale stores and suppliers, but I still make sure to incorporate second-hand/upcycled material into my work.
EF: How did you learn to sew, and do you make all of your pieces yourself?
KP: I learned to sew in early 2022, almost as a pastime hobby. I had no prior knowledge or help, just a cheap $80 sewing machine and YouTube. Over time, through a ton of trial and error, I started to learn the fundamentals of making clothes, and it just took off from there. As for the clothes themselves, I’m the only one who works on each piece, down to sourcing fabric, cutting material, sewing, and quality control. I tend to be very picky over my work and want to ensure that only the mistakes I make are the ones I would have to worry about.
EF: What do you think about fast fashion?
KP: I have a love/ hate relationship with fast fashion. I see the good in fast fashion because it opens the door to a wider audience for the fashion world. The clothes themselves can be expressive and allow others to find a way to show versatility. It’s an easy gateway into the upscale fashion scene. The downside is that it mainly follows trends and has no creative direction behind it. It takes away from the genuine creatives behind designs and those who live and breathe fashion.
EF: How do you think we, as a society, should shift towards sustainable clothing?
KP: Sustainability is a huge factor in the fashion scene that should be taken seriously with current and upcoming brands. Excess material waste from big clothing companies is a huge problem, so when given the chance to put old clothes to use to make new ones, not only does it feel like I’m being more efficient, but I’m also helping reduce excess material waste and pollution. At the rate that the fashion industry keeps expanding, and more and more younger generations are getting into the creative space, small and big companies have to try and move forward with more eco-friendly, sustainable manufacturing methods.
EF: How do you think sustainability correlates with your prices?
KP: Upcycling plays a huge part in my realm of creativity and design. Not only am I sourcing my own fabrics, but I create all my clothes and designs myself. When looking at my prices, some may get confused as to why a jacket is $200 or why pants are $300. The simple answer is: You’re not only paying for garments made in an eco-friendly way, but you’re paying for wearable art made from things that would otherwise be valueless. When hand-making all my pieces, I put hours into each 1-of-1 item. Factor all of those things in, and that’s what my price comes out to. It’s easy to make a digital design and spend money on outsourcing a manufacturer, but it’s a real dedication to be in the field from the bottom line to the finished product. My prices correlate with the process, price, and time it takes to make each piece. It’s not a widespread market I’m trying to reach. I’m aiming toward the niche, upscale, and sustainable streetwear market, which seems to be on the rise.
Images Courtesy: daysend.co via Instagram
EF: Can you give us at Strike Magazine Boca a sneak peek into what you’ve been working on recently?
KP: As for new collections, I’m currently working on a project titled “VRG: Very Rare Garments.” This collection is not just a new release of clothes but a sneak peek into my creative talents and miscellaneous 1-off designs. I ran into a creative block where I had no new ideas flowing, and designing started to feel boring. After finding inspiration and rekindling that creative flame, something clicked for me, and I designed roughly 15 new and unique 1-of-1 pieces. The “Very Rare Garments” comes from wanting to provide more exclusivity to the brand name and show new supporters and customers that there’s real value behind my designs, and nothing is replicated. I decided to go heavy with the branding “VRG” as a possible subdivision of my brand. I think it’s nice to have a smaller brand within the brand, similar to Bape with their “Baby Milo” series. I can’t give much info away about what the pieces will look like, but they are most certainly a shift in my design flow. I plan to release it towards the end of the year and hopefully elevate my gallery.
EF: What are your plans for the future? Do you want to keep making 1-of-1 pieces?
KP: My future goals are broad, and there are so many. I love making clothes, having my hands on each and every item, and being a part of the process from start to finish. I don’t plan on stopping the 1-of-1 items, but I do plan on incorporating more manufactured pieces by manufacturers that specialize in reused material. Upcycled and eco-friendly clothes are on the rise, which means manufacturers will also soon follow suit. My goal is not to be an overly exclusive, very high-priced clothing brand; to eliminate that, I would have to start having some items manufactured. A big inspiration to me, brand-wise, is Chrome Hearts. Their business model is very similar to how I want to run mine, just more sustainable. They started with 1-of-1s for celebrities and high-end clients. Then, they moved to manufacturing items for the more general public consumer. As I grow as a designer and brand, I intend to do the same. All of the items I create from scratch will be more valuable and high-ticket. In contrast, the manufactured clothes will hold value and have a name behind them but be more accessible to the average fashion consumer. As for my end goal, I want to become a staple name worldwide. I’ve never been after the money or fame of being a clothing brand owner, but more being able to make a living off doing what I love. To share my creative mind and vision with the world, see people wearing my art, and know I’m making the fashion scene a better place is all I’m after. I have numerous brands I’d love to collaborate with and smaller brands I would love to uplift and shine some spotlight on. I continue to work, manifest, and problem-solve each day, and grow as much as I can. I just want to create and make clothes until the Days End.
Strike Out,
Emily Fiorini-Casamayouret
Boca Raton
Emily Fiorini-Casamayouret is the Senior Editor and Content Writer for Strike Magazine Boca Raton. When she isn’t writing, this Cancer enjoys listening to music, reading, doing some retail therapy, & eating pasta. You can reach her on Instagram @emilyfiorini, or at emilyfiorinic@gmail.com
