Billie: A Shave Worthy of the Insta Baddie

Everyone has seen the Instagram ads appear on their feed for the infamous Billie razor company. If you have not seen them, then you are clearly not on Instagram enough. This razor subscription service has changed the game for women’s razors. The company started making razors for women that were more affordable than those sold in drugstores. Women have been overpaying for razors, compared to men, for decades. 

As someone who is very particular about the types of razors they prefer, I truly do love this razor. First and foremost, I think the packaging is so fun and the colors make the razor even more enticing. Since it is a subscription service, you must sign up to receive razor blade refills every month, two months, or three months. At first I was hesitant about committing to a subscription service, but it has worked out so well. I even get new blades sent to school whenever I am running low. The razor blades are sharp, work well, and last for weeks at a time. I have loved my experience using this razor over the past few months, and I have decided to never go back to the old drugstore brands. I would highly recommend the actual product to anyone in need of a new razor.

More importantly than the actual product is the brand itself. I love Billie, and I love what it stands for. The company donates 1% of their revenue to support women and other important causes worldwide. They recently donated $100K across both Black Lives Matter and NAACP. Considering how relevant these causes and movements have been over the past few months, I appreciate that Billie is taking that into account with the charities that they chose to donate to. 

I love female-oriented brands that work hard to make things easily accessible exclusively female. The pink tax is something Billie works to eliminate. The pink tax is a broad tendency for products, specifically marketed towards women, to be more expensive than those marketed towards men, despite that fact that each gender can make the choice of what product to purchase. This tax is something that many women are unaware of, and many companies take little initiative in trying to get rid of it. Ironically, I think that smaller companies actually work much harder to bring awareness to this issue rather than pretending it does not exist. 

So that being said, this is your sign to buy a Billie razor … even if this is the first time you have ever heard of it. Stop supporting larger drugstore brands that could not care less about women’s rights. Instead, support smaller, female run companies that are making more of an effort to help alleviate the pink tax. 

Strike Out,

Writer: Amanda Kravitz

Editor: Rachel McCarthy

Graphics: Mia Harris

St. Louis