An Introduction To Vogue's Youngest Editor-in-Chief
Recently named the newest Editor-in-Chief of Vogue China, Margaret Zhang at age 27 is the embodiment of the fashion industry’s push towards innovation and social progress due to her dynamic digital skill set, international expertise and dedication to ethical business practices — proving age is just a number.
In the digital era, the publishing business has seen a drop in readership and circulation numbers, forcing the industry to adapt to survive. This shift has caused publishers to change their business model, making digital content a priority. A new business model comes with the need for fresh ideas and people who understand the social order of the internet. These industry pioneers are people like Zhang.
Growing up the child of Chinese immigrants in Australia, Zhang started a blog when she was 16, writing about her experiences. She accredits much of the early success of her blog, Shine by Three, to her ethnic status in predominantly white Australia for catching people’s attention. Zhang was able to grow her following over time, eventually reaching influencer status and branding her the crown of a digital communications business mogul. After college, Zhang continued working on various projects including two digital covers of Vogue Me China, and eventually co-founded her own consultancy agency, Background.
Zhang has proven that she is more than capable of championing Vogue China into the digital age, as she focuses on making sustainability, diversity and inclusion active values in her business practices. Her specialty of bridging western and Chinese cultures is exactly the kind of innovative content that will drive Vogue China readership upward.
Before Vogue, Zhang was primarily known for her street style. Her style mostly consists of pantsuits and chunky blazers that are mixed and matched with various skirts, corsets, colors, coats and accessories. Defying gender norms by mixing masculine and feminine pieces, Zhang reflects the modern woman — strong and independent. Her vibrantly colored hair and bad-ass energy adds zest to each outfit that lets you know she has places to go and people to see.
From blogging at 16 to now running a branch of one of the most prestigious publications in the world, Margaret Zhang is a force to be reckoned with. Using her age as an advantage, Zhang is one to watch as she grows her career at Vogue China.
Strike Out,
Writer: Peyton Boudreaux
Editor: Lindsey Valenti
Orlando